Defining your value proposition for a career pitch

Defining Your Value Proposition For A Career Pitch

When it comes to career change or general job search, there are several aspects you should take into consideration, including starting with understanding with what you are looking for and why, ensuring that it is a step in the right direction by gathering as much as information as you can from different sources, understanding what is the value you are looking to gain, and what is the value you have to offer. In this piece, we will focus on the value you have to offer because in order for you to get the best opportunity you must know what you want and how to pitch yourself to a potential employer.

To ensure you know what is it that you want and what value you have to offer, let’s go through some questions to get us started to think about your value proposition.

What is it that you are looking for? A change of career? A climb up the career ladder? A change of industry or geographical location? Typically, people change three aspects: their function, industry, or geographical location. The more of these you change at the same time the more challenging it can be. What is priority for you? Focus on that.

Why are you looking for a change? Take some time to reflect and understand why the change is needed? Be as specific as possible. Where would you like to see yourself one year from now? How would that make you feel to get there?

What are skills, knowledge, background, experience that you have? Looking at your previous experience, books that you read, certificates that you have done, your education and training, write down what is it that you are good at, what do you do well or better than others? What do people come to you for when they are looking for advice? What comes naturally to you?

What makes you stand out from the competition? You can use LinkedIn, sites such as or Muse, as well as doing some basic desktop search on profiles of the individuals working for a particular company, look up company reviews and information, and

What are your transferable skills? Take some time to reflect on your past experiences and identified which skills can be used in new opportunities.

What are your character traits?

What are the networks you have access to? Now that you have identified what you have to offer, let’s identify who can help you get that next interview or refer your CV. Look at your extended network, any clubs or organizations you are a part of, your university alumni, friends, and previous colleagues.

Now that you have put together your value proposition, practice pitching it. You can start on your own in a mirror, then with a friend. Thinking about it is much easier than when it comes to actually writing it out or speaking it to someone, so practice practice practice. Your pitch should be less than 90 seconds and it should get your message across enough to a person so that they want to learn more about you or your project/work/idea, etc.

One most important aspect of any career change or job search is to give yourself time to reflect and explore opportunities, get knowledge, and make the best educated choice for your next career move. Don’t settle, don’t sell yourself short, and know that you have the potential to get where you want to be, you just need a plan and daily improvement which will take you to your destination! Are you ready to get started?

July 09, 2018



July 09, 2018

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